Another great way to use Face Book ads is to find out if
there are believers who attend your university or if there are other student
believers in your city or area. Finding these believers would be not only
a great encouragement to you, but they are potential fellow-laborers in
building spiritual movements on your campus!
First, think about what kind of student you want to have
respond to your ad. What is it you want them to respond to? Perhaps you
are looking for student believers who want to come together to pray for lost
students on your campus and on other campuses in your city. Think through
what you could say in your ad to attract Christian students to come together to
pray. I think it is a great idea to attract students who will want to
join you in reaching your campus…think through what you could put on an ad to
cause those types of Christians to reply to your ad.
Setting up an ad to find believers on your campus is very
easy. Marilyn Adamson has mapped out how to run a
ad on Facebook.
A very important tip:
Use very specific
language for Christians when setting up your ad. Use ‘Jesus’ rather than
God as some friends of ours set up an ad asking, ‘Do you love God? Do you
want others on your campus to know Him too?’ and had people from other faiths
respond to their ad. You are looking for Christians, so don’t be afraid
to use Christian language. It will be a very good first ‘filter’ for your
ad and should limit the responders to just Christians.
